Field Notes: Honest Craft for Everyday Moments
Field Notes began in 2007 when designer Aaron Draplin and entrepreneur Jim Coudal created pocket notebooks inspired by agricultural memo books American farmers once carried. The Chicago-based brand releases limited edition memo books each quarter while maintaining one simple philosophy: good tools should fade into the background and simply work.
What draws people to Field Notes is its restraint. The brand refines the basics—good paper, solid construction, pocket-friendly dimensions—without chasing trends or adding unnecessary features. The tagline captures this philosophy: “I’m Not Writing It Down to Remember It Later, I’m Writing It Down to Remember It Now.” Field Notes provides exactly what you need and nothing you do not.
