Hibi: Where Match Meets Incense
Hibi was born from an inspired collaboration between two traditional Japanese crafts: match manufacturing and incense production. After three years of experimentation, they created something entirely new—a matchstick that is also an incense stick. The name "hibi" means "day to day" in Japanese, reflecting the hope that you would enjoy its fragrance daily.
The concept is beautifully simple: strike the match, blow out the flame, and enjoy ten minutes of gentle fragrance. Each box includes a fireproof mat, transforming an ordinary moment into a mindful pause with nothing else needed.
